Webcast Series
A Webcast Series for B2B Marketing Leaders
Marketing at the Edge is a high-impact webcast series designed for B2B marketing professionals navigating the fast-changing landscape of technology, AI, and enterprise go-to-market strategy. Each episode is limited to 15 minutes, delivering sharp insights and actionable takeaways—perfect for busy executives and practitioners alike.
Whether you're refining your demand gen engine, entering the U.S. market, or exploring how AI can elevate your GTM, this series tackles the most relevant topics shaping the future of marketing. Each session features expert guests who bring a practitioner’s perspective to strategy, execution, and innovation.
Current Topics
GUEST SPEAKER: NINA KUHLMAN
How Tradition SEO Practices are being Disrupted by AI
In this episode, we’re diving deep into SEO’s next evolution: Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) — two emerging practices that are reshaping how content gets discovered in the age of AI.
GUEST SPEAKER: DOMINICK SCAFIDI
The Repurposing Revolution is here.
AI isn’t replacing you—it’s replicating your best work at scale.
I sat down with Dominick Scafidi to unpack how he launched a high-velocity, AI-powered campaign targeting leadership utilizing AI to shift effort from weeks into days.
GUEST SPEAKER: CHRIS GARVEY
How Fractional Talent is Reshaping Modern Marketing Teams
As enterprises face growing pressure to do more with less—economic uncertainty, rising expectations, and tech that's evolving faster than ever—one thing is clear:
💡 It’s time to rethink how we build and scale our teams.
GUEST SPEAKER: ARIES YOUSSEFIAN
Evolving AI Landscape for Business Leaders – Part 1
Today, we’re shifting from awareness to action—how to start operationalizing AI inside your organization, what practical first steps to take, and how to make AI a true force multiplier for growth.
GUEST SPEAKER: ARIES YOUSSEFIAN
Seizing the AI Advantage – A Blueprint for Action – Part 2
Today, we’re shifting from awareness to action—how to start operationalizing AI inside your organization, what practical first steps to take, and how to make AI a true force multiplier for growth.
AI-Powered Marketing: Leveraging AI for Smarter Go-to-Market Strategies
In this session, we’ll explore how marketing teams are evolving their go-to-market (GTM) strategies by integrating AI at the core of their planning, execution, and optimization workflows.
