Webcast Series
A Webcast Series for B2B Marketing Leaders
Marketing at the Edge is a high-impact webcast series designed for B2B marketing professionals navigating the fast-changing landscape of technology, AI, and enterprise go-to-market strategy. Each episode is limited to 15 minutes, delivering sharp insights and actionable takeaways—perfect for busy executives and practitioners alike.
Whether you're refining your demand gen engine, entering the U.S. market, or exploring how AI can elevate your GTM, this series tackles the most relevant topics shaping the future of marketing. Each session features expert guests who bring a practitioner’s perspective to strategy, execution, and innovation.
What to Expect
Actionable frameworks, not fluff
Fresh perspectives from proven industry leaders
Short, focused episodes built for your calendar
Topics that reflect the real-world challenges facing modern marketers
Who Should Listen
B2B marketing leaders, demand gen pros, CMOs, GTM strategists, and tech founders aiming to scale smarter in a digital-first world.
Host
Michael Elliott, Marketing Executive, Strategist, and Founder of Marketing at the Edge
Current Topics
AI-Powered Marketing: Leveraging AI for Smarter Go-to-Market Strategies
In this session, we’ll explore how marketing teams are evolving their go-to-market (GTM) strategies by integrating AI at the core of their planning, execution, and optimization workflows.
GUEST SPEAKER: ARIES YOUSSEFIAN
Evolving AI Landscape for Business Leaders – Part 1
We’re at a critical inflection point where AI is reshaping the business landscape faster than ever before. Yet with so much hype, it’s easy for organizations to get lost in the noise.
GUEST SPEAKER: ARIES YOUSSEFIAN
Seizing the AI Advantage – A Blueprint for Action – Part 2
Today, we’re shifting from awareness to action—how to start operationalizing AI inside your organization, what practical first steps to take, and how to make AI a true force multiplier for growth.