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Evolve your view of the Cloud

Evolve your view of the Cloud

Wednesday, July 18, 2012

The other day, I had the opportunity to ask a group of enterprise customers a deceptively simple question: “How do you define the Cloud?”

Interestingly, their initial responses echoed what I often hear from non-technical friends—“It’s a place to store stuff.” For most, their mental model equated “the Cloud” with the Public Cloud—an abstract, offsite location for housing data.

This common misconception underscores a larger issue: while cloud adoption is growing at an exponential rate, the understanding of what the Cloud truly represents remains in its infancy for many organizations.

The Risk of a Narrow Cloud Mindset

This limited definition has real implications. If cloud is only seen as a destination—primarily public—and not as an operational model, enterprises may unknowingly strand applications, workloads, and data in environments they can’t easily manage, scale, or retrieve from cost-effectively.

How many organizations today have mission-critical workloads sitting in the public cloud without a clear repatriation strategy or cost governance model? How many have locked themselves into architectures that prioritize short-term convenience over long-term flexibility?

Redefining the Cloud: It’s Not a Place, It’s a Strategy

To unlock the true value of the Cloud, enterprises must evolve their thinking.

The Cloud is not a destination—it’s a transformational approach to IT. It’s a strategic model that allows IT to move beyond being a cost center and instead act as an enabler of agility, speed, and innovation across the business.

When approached through this lens, the Cloud becomes less about where data or workloads reside and more about how they’re managed, provisioned, and optimized across environments.

Hybrid Cloud: Agility in Motion

At its most mature, this evolved model manifests in the form of a Hybrid Cloud strategy—one where workloads can fluidly shift between public and private cloud environments.

When implemented effectively, Hybrid Cloud enables:

  • Self-service provisioning for business units to access the tools they need, when they need them.

  • Workload mobility based on cost, performance, governance, or compliance requirements.

  • Centralized management across diverse environments, empowering IT to retain visibility and control.

This flexibility allows enterprises to match the right environment to the right workload at the right time—whether that’s a public cloud for elastic compute or a private cloud for sensitive data under strict regulatory compliance.

The Path Forward

It’s time for enterprises to redefine what they mean when they talk about “the Cloud.” It’s not just storage. It’s not just public. And it’s definitely not just a destination.

The Cloud is a dynamic, strategic foundation for how IT delivers value—designed not to lock you in, but to set you free.

I transform strategy and content into measurable pipeline performance—supported by data, informed by narrative, and executed with precision.

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Elliott Michael - © 2025 All Right Reserved.

I transform strategy and content into measurable pipeline performance—supported by data, informed by narrative, and executed with precision.

Subcribe to NewsLetter

Elliott Michael - © 2025 All Right Reserved.

I transform strategy and content into measurable pipeline performance—supported by data, informed by narrative, and executed with precision.

Subcribe to NewsLetter

Elliott Michael - © 2025 All Right Reserved.